JD Vance says Sydney Sweeney controversy proves Democrats learned nothing from election: 'They ca...

The vice president is the latest to chime in on the backlash sparked by Sweeney's campaign with American Eagle. JD Vance says Sydney Sweeney controversy proves

The vice president is the latest to chime in on the backlash sparked by Sweeney's campaign with American Eagle.

JD Vance says Sydney Sweeney controversy proves Democrats learned nothing from election: 'They can't help but freak out'

The vice president is the latest to chime in on the backlash sparked by Sweeney's campaign with American Eagle.

By Mekishana Pierre

on August 1, 2025 12:50PM EDT

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Vice President JD Vance; Sydney Sweeney. Credit:

Eric Lee/Bloomberg via Getty; Karwai Tang/WireImage

Anyone worried that the discourse over Sydney Sweeney's recent denim disaster would die down soon can rest assured now that JD Vance has weighed in on the controversy.

Yes, the vice president of the United States chimed in on the backlash surrounding Sweeney's new campaign for the clothing brand American Eagle during Friday's episode of the *Ruthless* podcast.

"My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi," Vance told the *Ruthless *hosts, who recently inked a licensing deal to join Fox News. "That appears to be their actual strategy."

Sydney Sweeney for American Eagle.

Vance said he believed the discourse reveals "something pretty interesting" about Democrats.

"You have, like, a normal all-American beautiful girl doing like a normal jeans ad, right? They're trying to sell, you know, sell jeans to kids in America and they have managed to so unhinge themselves over this thing," he said. "And it's like, you guys, did you learn nothing from the November 2024 election?"

The campaign in question, titled "Sydney Sweeney Has Great Jeans," is based on a seemingly harmless play on words about the 27-year-old star's "great genes." However, critics of the campaign have accused American Eagle of espousing eugenics ideology — which promotes white genetic superiority and which historically enabled the forced sterilization of marginalized groups — and baiting contrarians on the opposite end of the spectrum to blame it all on "wokeism."

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"I actually thought that one of the lessons [Democrats] might take is we're going to be less crazy," Vance said. "And the lesson they have apparently taken is we're going to attack people as Nazis for thinking Sydney Sweeney is beautiful. Great strategy, guys. That's how you're going to win the midterm, especially young American men."**

He added, "So much of the Democrats is oriented around hostility to basic American life. So you have a pretty girl doing a jeans ad and they can't help but freak out. It reveals a lot more about them than it does us."

Interestingly enough, while Vance is the third conservative public figure to speak out against the negative response to the campaign — both White House communications director Steven Cheung and TV personality Megyn Kelly previously weighed in on the debate — CNN White House producer Alejandra Jaramillo noted that "no prominent Democratic party leaders or officials have commented on the ad."

The topic has gone viral online, with content creators on social media platforms calling out American Eagle for having a white, blonde, blue-eyed woman talking about "good genes," even earning op-eds on several outlets. But the discourse hasn't made the similar waves on cable news or with major Democratic politicians.

According to a study published by Media Matters, the only news broadcast paying much attention to the debate is Fox News.

Media Matters reported that Fox News has spent an hour and 25 minutes covering an American Eagle commercial since Monday, which is significantly more than its cable news counterparts.

The critics who have spoken out against American Eagle's ads have accused the campaign of glorifying a racist ideal during a fraught political era.

TikTok user jessbritvich noted in her video that users "can't keep pretending" that marketing is created in a vacuum and the campaign "doesn't exist without the culture it's selling to."

Using an ad in which Sweeney, wearing a denim jumpsuit, says, "My body's composition is determined by my genes (jeans)," jessbritvich pointed out that the ad's implications fall in line with similar comments made by Donald Trump to a nearly all-white crowd in Bemidji, Minn., in 2020.

"In this ad... it's saying that Sydney has a great body and therefore great genes, a product of genetic superiority," she said. "Specifically saying these white, thin, traditionally feminine bodies are not just aspirational but symbols of morality, tradition, purity."

She added, "It's echoing the language of white purity politics, and purity of blonde hair and blue eyes. This language has cultural context... No, I really don't think this is an accident."

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And while most celebrities have stayed out of the murky waters of the discourse, Doja Cat has actually weighed in on the controversy — albeit, in her own way.

Sydney Sweeney; Doja Cat.

Ethan Miller/Getty; Pascal Le Segretain/Getty for Balmain

In a TikTok posted on Tuesday, the rapper recites the *Euphoria* star's controversial ad script word for word, but instead of matching Sweeney's sensual tone from the original ad, Doja says the lines in an exaggerated backwoods accent.

Neither Sweeney nor American Eagle have spoken out about the online criticism.**

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